Erewhon has been striving to enhance the health of our community. It does this by providing organic foods that support the planet and our bodies.
Social media has caused an increase in rave for purchasing from there. Over time the pricing of these items has become normalized to customers.
“I like their food and smoothies but I don’t think they need to be that expensive for what you’re buying,” junior Michelle Amalfitano said.
Many citizens have different opinions on Erewhon and the pricing.
Influencers have uploaded videos and posted photos of them eating there and getting their grocery shopping. This has caused an increase of interest from customers.
“There is not really a difference in taste between their food and just a normal grocery store or just making your own food at home,” senior Payton Norman said.
A lot of people who have shopped from Erewhon and tried their food and smoothies think that although they taste good they could find something with the same ingredients for cheaper somewhere else.
During the pandemic, Erewhon started to grow. It had become a social hub for celebrities to hang out at.
The “Strawberry Glaze Skin Smoothie” also known as the “Hailey Bieber Smoothie” is priced at 20 dollars. On the other hand, at Jamba Juice their smoothies cost around 9 dollars and 29 cents.
Many customers also bought a singular 20 dollar strawberry that influencers were trying on social media. This strawberry was imported from Japan and served in a clear packaging to display it.
“I don’t really go there much but I think it’s the same as every other grocery store it just is like popular for celebrities and influencers,” senior Siya Khanna said.
Erewhon’s popularity shows how social media and influencer culture can turn a grocery store into a status symbol.
During the pandemic, Erewhon became a social spot for celebrities, with items like the $20 “Hailey Bieber Smoothie” and the $20 imported strawberry adding to its hype. As Khanna mentioned, it is seen as just another store, only more famous.
In the end, Erewhon reflects how social media shapes what people value and buy today.